
Julian is usually commissioned by companies to advertise their products. For example he created a Mountain Dew advertisement that also promoted the new movie Transformers. Using the New York City sidewalks as his canvas, Beaver’s drawings receive a great deal of attention from passers by, which is why he has been contract by many large name companies.
Just as the other ephemeral artwork I’ve mentioned, Julian Beaver is fighting weather in order to complete his chalk drawings. Most times he has a tent set up over this composition in order to protect it from the elements before he is finished. As all ephemeral artwork, the chalk drawings do not last forever and in the end remind us all that few things in life last forever.


Click here to see the creation of the Transformers, Mountain Dew Advertisement.
http://www.youtube.com/watch?v=ltZcnnBSbuk&feature=related
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